How To Boost User Experience in 60 days
Win UX in 60 days!
The user experience is very critical to the success of any product. A user experience strategy helps you design a user-friendly interface so as to boost user satisfaction and subsequently increase user engagement. In this article, we will speak about some effective ways in which user experience can be improved over an iterated time period of 60 days.
1. Start with Product Strategy
In your opinion, what is the best way to boost user experience? The first step towards finding a solution is asking a right question!
Hence, ask yourself a few questions:
- "What is the purpose of my app?",
- "Who are going to use it?" & etc…
You have to understand that unless you have a proper product strategy, your user experience would never be satisfactory. The user experience success also depends on the user benefits and user engagement (i.e., how much time a user spends in your app, user depth in the app and user retention).
2. Prioritize Features
Identify what is important to your users and what can be ignored for now!
Think of it like the saying "you cannot please everyone" - prioritize features based on user feedbacks & research studies such as Nielsen's heuristic evaluations.
For purpose of illustration, let us say that you are building an e-commerce product; then there could be several aspects such as:
- Product Search/Cart/Checkout process.
- Product reviews.
- Payment method.
Let us consider prioritizing search & reviews since they are quite useful to users while checkout & personalization can wait.
3. Optimize User Interface
It is important to ensure user experience excellence by optimizing user interface (UI) and user experience (UX). Going mobile-first is a smart step in that direction (instead of responsive design or mobile app development).
There are several other points on how your UI/UX strategy should be optimized:
- Trim down the text on pages.
- Ensure user-centered approach.
- Design for all sensory abilities - i.e., low vision, color blindness, etc…
- Reduce user input errors Take care of internationally accepted standards (i.e., WCAG 2.0).
- Auto-formatting while users type their inputs Make everything easy to understand.
- Use large fonts where it's needed.
- Your product should be user friendly for people with disabilities.
4. Keep user interest in mind
It's not just about user interface or user experience, what really matters is user interest! It makes sense because if the user fails to find value in your app then they would uninstall it within a few days of using it (or stop using it), and hence the user retention strategy goes down as well!
Remember that user interest can be achieved by:
- Ensuring simple and easy-to-understand user interface
- Optimizing user experience by prioritizing features. Keeping user engaged by sending regular updates & offers.
- Making sure that users can share their satisfaction on social networking platforms.
- Helping purchase products through reputed sellers.
- Creating awareness about coupons & discounts.
- Triggers such as discounts, anniversary, etc... can enhance user interest.
- More user interactions also boost user engagement!
5. Test Your Product on Users
Testing is very crucial before actually launching any product or new feature release, user testing is equally important for user experience enhancements.
It is recommended that you should test your app on its target users by showing them the prototype of the app/feature you are working upon and taking their feedbacks about the same after which you need to analyze user feedbacks & prioritize features accordingly.
Sometimes user behavior may change with time so it's better to test your product on users periodically (at least once every 3-4 months) so as to ensure its success over an iterated time period of 60 days. Once again, don't forget to keep user interest in mind!